Sometimes your customers are talking to you without actually talking to you.  Not paying attention to your cusotmers is a big mistake.  The way to listen to your customers when they are not talking to you is by analyzing your weblogs.  Web logs tell you a lot about visitors to your website.  You can learn what city they are from, how they found your website, which pages are most important to them, and so much more.

For your website you need to analyze key points within your analytics software, preferably Google Analytics, that you check on a regularly basis.  These key points should be custom to your website.  Such as if you are a local site then your key points will differ from a website who targets a general audience.  When creating keypoints keep the following in mind:

• # of visitors – tells you how many people visited your website
• # of pageviews – tells you how many pages were visited
• Bounce rates – tells you how many people entered your website and never clicked beyond the page they entered
• Direct traffic – tells you how many people entered your website via email links, browser bookmarks, or unknown way
• Referring sites – tells you which external websites where uses found your website
• Search engines – tells you which search engines were used to find your website
• Keywords – tells you which keywords were used to find your website
• Top content – tells you which pages are most frequented by visitors
• City (for local sites only) – tells you from which city people visited your website

Paying attention to the above key points for literally any website will give you a wealth of information.  It takes just 5 minutes a day to analyze these key points.  If you knew most of your customers found your website on AOL.com and used the keyword “blue widget” then it would be wise for you to write more content optimized for AOL.com which targets the keyword “blue widget” and its variations.

Maybe people are finding your website via a keyword, “bronze widgets” that you don’t have on your website, now is a good time to create some new content which targets “bronze widgets”.  Possibly, there is a referring site which sends you a great deal of traffic from a reference link, but you are not advertising on the website, maybe its time to inquire about advertising.

Maybe there is a particular page which gets visited frequently, maybe linking to the page from the homepage or giving it more visible exposure will get the page even more popular.

There is so much you can learn from analyzing key points on your website.  Understanding key points can set the direction for your website.  When you think you have nothing to write about, key points can provide you the cure for writers block.